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Coaching is a development process through which coach helps an individual (client) to achieve their goal. International Coaching Federation defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. The process of coaching often unlocks previously untapped sources of imagination, productivity and leadership.

Together coach and client explore client’s goals and dreams and their capacity to attain those dreams and achieve those goals. Coach is focusing on client’s strength and helps their clients to overcome the obstacles that holding them back from achieving those goals. Coach is non-judgmental, supportive and views their client as partner.

Coach doesn’t give advises. They help their clients by asking thought-provoking questions, so clients can find answers and solutions themselves. Coach holds their clients accountable and keeps record of their progress.

Coach sometimes helps to reshape their clients’ dreams and goals, as sometimes people set goals and dream in authentically, unaware of their true needs and desires. Coach’s duty is to help their client to find their truth and build their life authentically. Coach speaks only truth. Coach offers integrity, flexibility and trust. Coaching is confidential and requires commitment and respect from both parties.

Life Coaching is a form of coaching that helps an individual to achieve their personal goals.

Executive coaching is a form of coaching that is set in an executive environment and helps an individual to learn and grow as a leader. Executive coaching helps to enhance performance, increase productivity and adjust to upgraded levels of demands as the leader grows.

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